12/26/2023 0 Comments Tik tok challengeGranted you have the appropriate audience to participate in a challenge, below’s a breakdown of the potential benefits. That said, there’s a reason why challenge hashtags have become a staple of using TikTok for business. If you’re skeptical about whether TikTok challenges are worth it, we get it. What are the benefits of promoting TikTok challenges? Below is a straightforward but effective example via Calvin Klein’s #OnlyInM圜alvins challenge. The most common goal of these challenge-based tags is encouraging user-generated content. Reserved for big box brands, these hashtags are denoted by the “sponsored” label but otherwise look like they’re organic. Hashtag challenge ads are a TikTok ad format that serves as a takeover of the platform’s discovery page. For example, plenty of beauty brands got mentioned last summer when the Farrah Fawcett Flip was trending. Unfortunately, TikTok’s native search leaves a lot to be desired when it comes to finding challenges.Īlthough community challenges are organic, many of them do involve the usage of products or shout-outs to brands. Uncovering trending community challenges often means spending time engaging with your target audience and customers. TikTok communities (think: beauty, fashion, fitness, gaming) all have their own sets of unique challenges and respective audiences. The #3MinuteMakeupChallenge is a good example of this.Īccording to recent data from TikTok, hashtag usage and categorization have grown by more than 150% since 2021. Similarly, community challenges are more niche and speak to a smaller set of creators versus the entirety of TikTok. These challenges aren’t tied to a specific brand or product. Typically, brands partner with creators to promote these types of challenges to drive awareness for both the promotion’s hashtag and the challenge itself.Ĭommunity challenges are totally organic, usually stemming from a viral trend or question that’s been buzzing on TikTok. Let’s look at a snapshot of the various types of challenges on TikTok and how they’re different.īranded challenges are challenge-based campaigns created by a brand. What are the main types of TikTok challenges? This branded hashtag challenge resulted in 2 billion video views and 1.3 million user videos created in only two days. Scotts #DoTheScottsSlide, a challenge that invited creators to recreate a dance outside on their lawns as well as entering a sweepstake contest. wet n wild’s #BiggerIsBetter challenge, a product launch centered around a brand-created TikTok sound which earned a staggering 1.5 million video creations. Inviting TikTokers to show off their denim fits, the campaign resulted in 5,500+ user-generated videos and 10 million views during its initial run. Guess’ #InMyDenim challenge is an early TikTok success story. What are some examples of popular TikTok hashtag challenges?īelow are some notable TikTok challenge campaigns that highlight what challenges look like and the kind of engagement they can drive: Although some TikTok challenges are totally organic (like the #OldTownRoadChallenge), others represent branded promotions (like #GuacDance). Hashtags make these trends and the content created for them more visible and easier to find.
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